China’s major e-commerce platforms, Alibaba, JD.com, and ByteDance’s Douyin, are preparing for the 618 shopping festival, a massive mid-year sales event initiated by JD in 2004. With weak consumer spending in China, the companies are already entering a fierce price war with early discounts and aggressive promotions…
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Douyin, JD.com, and Tmall ignite early 618 discount war as platforms chase China’s cautious shoppers
作者gocpmall
5 月 18, 2025