Why it matters: The 2025 618 shopping festival saw China’s major e-commerce platforms revamping their promotional strategies to simplify discounts, strengthen price guarantees, and introduce innovative marketing tactics. These changes aim to enhance consumer experience and boost merchant confidence in one of the country’s largest annual sales events…
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China’s 2025 618 Shopping Festival: Simplified discounts and new incentives from Tmall, JD.com, Douyin, and PDD
作者gocpmall
6 月 18, 2025