China Daily) As China’s box office and moviegoer numbers surpass those of previous years during this year’s National Day Golden Week, cinemas are diversifying their strategies to attract more viewers, particularly…
China Daily) As China’s box office and moviegoer numbers surpass those of previous years during this year’s National Day Golden Week, cinemas are diversifying their strategies to attract more viewers, particularly the younger generation.  Wanda Film leveraged immersive gaming intellectual properties (IPs) to capture Gen Z audiences…
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