China Daily) Few film franchises have witnessed the unprecedented expansion of China’s film market like Avatar has.  In January 2010, when the first Avatar was released, the Chinese mainland had just over…
China Daily) Few film franchises have witnessed the unprecedented expansion of China’s film market like Avatar has.  In January 2010, when the first Avatar was released, the Chinese mainland had just over 4,700 screens in 1,680 cinemas. Among these, a mere 14 were IMAX screens — the giant format widely regarded as the ideal way to experience the stunning landscapes of Avatar’s alien world…
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