Chinese TV brands projected to reach 60% share in Japan market

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Chinese television brands are projected to account for about 60% of Japan’s domestic TV market, Nikkei reported. Data from BCN Research showed that in 2025 REGZA ranked first by share, while Hisense and TCL together already held around 50% of the market. The share could rise to 60% if Sony’s TV brand shifts to a[…[…
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