According to multiple sources familiar with the negotiations, Xiaohongshu has secured sublicensing rights for the 2026 FIFA World Cup in China from state broadcaster China Media Group, including live-streaming rights and rights for short-video secondary content creation. The move marks a major shift in China’s sports media landscape…
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Xiaohongshu reportedly secures 2026 FIFA World Cup streaming rights in China
作者gocpmall
5 月 28, 2026