When Spain lifted the FIFA World Cup trophy on Monday, the 2026 tournament came to an end, and so did Xiaohongshu’s first full-scale World Cup broadcasting effort. Over 39 days and 104 matches, the platform’s coverage marked not only its debut in premium sports rights but also a major test of its ambitions in long-form[…[…
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Xiaohongshu gambled on a 40-day World Cup livestream experiment to explore the future of long-form content
作者gocpmall
7 月 23, 2026