China Daily) Chinese streaming major iQiyi is redefining the future of brick-and-mortar retail by integrating its blockbuster intellectual properties into immersive urban theme parks designed to deliver unique emotional experiences. “The core…
China Daily) Chinese streaming major iQiyi is redefining the future of brick-and-mortar retail by integrating its blockbuster intellectual properties into immersive urban theme parks designed to deliver unique emotional experiences.  “The core of commercialization today is creating emotional value — making people surprised, moved and eager to share the experience with friends,” said Gong Yu…
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