{"id":104164,"date":"2024-11-26T19:42:21","date_gmt":"2024-11-26T11:42:21","guid":{"rendered":"http:\/\/www.gocpmall.com\/?p=104164"},"modified":"2024-11-26T19:42:21","modified_gmt":"2024-11-26T11:42:21","slug":"iqiyi-q3-revenue-drops-10-focus-shifts-to-diverse-content-offerings","status":"publish","type":"post","link":"https:\/\/www.gocpmall.com\/?p=104164","title":{"rendered":"iQIYI Q3 revenue drops 10%, focus shifts to diverse content offerings"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/technode.com\/wp-content\/uploads\/2023\/02\/158011541_l-scaled.jpg\" alt=\"news image\"><br \/>iQIYI reported a 10% year-over-year revenue decline in the third quarter of 2024, citing a lighter content slate and challenges in brand advertising. Despite the decline, the company experienced growth in performance-based advertising and a 52% increase in content distribution revenue, driven by barter transactions. CEO Yu Gong highlighted the company&rsquo;s strategic pivot to address[&hellip;[&hellip;<br \/><a href=\"https:\/\/technode.com\/2024\/11\/25\/iqiyi-q3-revenue-drops-10-focus-shifts-to-diverse-content-offerings\/\" class=\"button purchase\" rel=\"nofollow noopener\">&#38405;&#35835;&#26356;&#22810;&#65288;Read More&#65289;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>iQIYI reported a 10% year-over-year revenue decline in  [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":104165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-104164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-localnews"],"_links":{"self":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts\/104164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=104164"}],"version-history":[{"count":0,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts\/104164\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/media\/104165"}],"wp:attachment":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=104164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=104164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=104164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}