{"id":110792,"date":"2025-01-20T01:42:18","date_gmt":"2025-01-19T17:42:18","guid":{"rendered":"http:\/\/www.gocpmall.com\/?p=110792"},"modified":"2025-01-20T01:42:18","modified_gmt":"2025-01-19T17:42:18","slug":"%e6%b4%8b%e6%b2%b3%e8%82%a1%e4%bb%bd%ef%bc%9a%e5%81%9c%e6%ad%a2%e5%90%91%e7%ba%bf%e4%b8%8a%e5%b9%b3%e5%8f%b0%e4%be%9b%e8%b4%a7%e6%b5%b7%e4%b9%8b%e8%93%9d%e3%80%81%e5%a4%a9%e4%b9%8b%e8%93%9d%e4%ba%a7","status":"publish","type":"post","link":"https:\/\/www.gocpmall.com\/?p=110792","title":{"rendered":"\u6d0b\u6cb3\u80a1\u4efd\uff1a\u505c\u6b62\u5411\u7ebf\u4e0a\u5e73\u53f0\u4f9b\u8d27\u6d77\u4e4b\u84dd\u3001\u5929\u4e4b\u84dd\u4ea7\u54c1\u5c5e\u5b9e _ \u4e1c\u65b9\u8d22\u5bcc\u7f51"},"content":{"rendered":"

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红星资本局1月18日消息，今日， 洋河股份 (002304.SZ)方面向红星资本局确认，停止向线上平台供货海之蓝和天之蓝产品属实。但其未回应停货原因。 　　日前， 洋河股份 发布《关于停止向线上平台供货海之蓝和天之蓝产品的通知》，称即日起，洋河品牌海之蓝、天之蓝产品停止向各线上平台供货。 　　天之蓝、海之蓝分别为洋河200元和100元价格带的产品，都属于洋河主打的蓝色经典系列产品。红星资本局发现，目前洋河在天猫、 京东 等电商平台上的旗舰店，仍能买到天之蓝、海之蓝产品。 　　对于停货原因， 白酒 行业从业者肖竹青向红星资本局分析，认为 洋河股份 是为了调节市场的供给量，来挺价。 　　目前，洋河股份正在布局重启“后备箱工程”，规划针对大众名酒消费场景进行产品结构布局。希望将建设核心根据地市场，恢复高净值人群“后备箱”的占有率，恢复“社会化组织团购领导者”的地位。 （文章来源：红星资本局）
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