{"id":11151,"date":"2022-05-02T04:43:21","date_gmt":"2022-05-01T20:43:21","guid":{"rendered":"http:\/\/www.gocpmall.com\/?p=11151"},"modified":"2022-05-02T04:43:21","modified_gmt":"2022-05-01T20:43:21","slug":"%e5%8a%a0%e5%bc%ba%e5%af%b9%e5%85%ac%e4%b8%9a%e5%8a%a1%e8%90%a5%e9%94%80%e5%8a%9b%e5%ba%a6-_-%e4%b8%9c%e6%96%b9%e8%b4%a2%e5%af%8c%e7%bd%91","status":"publish","type":"post","link":"https:\/\/www.gocpmall.com\/?p=11151","title":{"rendered":"\u52a0\u5f3a\u5bf9\u516c\u4e1a\u52a1\u8425\u9500\u529b\u5ea6 _ \u4e1c\u65b9\u8d22\u5bcc\u7f51"},"content":{"rendered":"

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本报讯(官小耕)进入二季度以来，工行浔东支行深入落实总行工作思路，采取“三比三看三提高”措施，着力加强对公业务营销力度。 加强精准客户营销。加强落地重大项目的营销跟进，发挥重大项目的支撑带动作用，全力抓好对公业务高质量发展。加大存量政府机构重点单位的客户维护，力争拓展新的机构客户及机构存款增长点；加大对财政、 社保 、医保等传统大户的营销维护，特别是在医保系统合作上，争取更多的医保资金留存；加大对基础设施政府购买资金的营销力度，争取更多的同业份额；加大对国资担保公司的维护，合理配置 理财 资金，增加存款份额。同时，对齐鑫化工、浔电实业、保安公司等公司存款大户，做好上门营销工作，增加同业存款份额。 强化对公资源营销。充分调动全员营销的积极性，积极营销新的对公客户资源。通过对公客户营销画像系统、“E企查”、总行咨信平台等工具，了解核心企业上下游客户和新注册公司信息；加强与工商注册局、会计师事务所、税务局、代理事务所等单位的联系，加大外拓营销力度，增加新的客户来源。 持续推进稳存增存。深挖客户资金提前归集，确保账户各类资金接得住、留得稳，最大限度在本行体内循环；加大对财政、社保、医保等传统大户的营销维护，一揽子为客户提供快速、便捷的金融服务，努力实现二季度对公业务的强势发展。 加大网点对公业务的履职考核，目前，对公无贷户客户经理已下沉到网点，与网点共同做好存量对公客户的日常维护工作，做好客户包和潜力客户的挖掘，解决网点人员不足的困难，营销更多的企业开户。 （文章来源：九江日报）
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