{"id":151738,"date":"2025-11-08T08:42:55","date_gmt":"2025-11-08T00:42:55","guid":{"rendered":"https:\/\/www.gocpmall.com\/?p=151738"},"modified":"2025-11-08T08:42:55","modified_gmt":"2025-11-08T00:42:55","slug":"%e8%90%ac%e7%b6%ad%e7%b6%b2%e7%99%bc%e6%98%8e%e8%80%85%e6%8c%87%e5%87%ba%e3%80%8cai-%e6%99%82%e4%bb%a3%e7%b6%b2%e9%a0%81%e5%bb%a3%e5%91%8a%e6%9c%ab%e6%97%a5%e3%80%8d%ef%bc%8c%e5%85%a7%e5%ae%b9","status":"publish","type":"post","link":"https:\/\/www.gocpmall.com\/?p=151738","title":{"rendered":"\u842c\u7dad\u7db2\u767c\u660e\u8005\u6307\u51fa\u300cAI \u6642\u4ee3\u7db2\u9801\u5ee3\u544a\u672b\u65e5\u300d\uff0c\u5167\u5bb9\u5275\u4f5c\u8005\u61c9\u5982\u4f55\u9762\u5c0d"},"content":{"rendered":"

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World Wide Web，萬維網發明者 Timothy John Berners-Lee (添·柏納斯-李)在倫敦未來 AI 峰會上拋出重要觀點：生成式 AI 的崛起正動搖廣告支撐的網絡經濟根基，網頁廣告模式可能面臨終結。<\/p>\n

<\/a>指出，當前用戶獲取信息的習慣已發生根本性轉變，越來越多人選擇直接向大型語言模型提問，而非點擊進入原始網頁瀏覽。這一變化看似細微，卻直擊廣告經濟的核心邏輯，廣告收入高度依賴用戶的網頁點擊行為，若閱讀網頁的主體從人類轉變為 AI，依賴點擊量的廣告有效性將大幅下降，最終導致廣告收入崩解。<\/p>\n

這一趨勢已在科技巨頭的財報中顯現端倪。Google、Meta 等企業雖仍坐擁數百億美元的廣告收入，但用戶與 AI 互動模式的持續升級，正在逐步侵蝕其傳統盈利基礎。柏納斯-李強調，當前大部分網絡經濟都構建在廣告模式之上，這種結構性依賴使得整個互聯網生態系統面臨潛在風險，AI 引發的用戶行為變革終將顛覆現有格局。<\/p>\n

更值得警惕的是網絡生態的壟斷傾向。柏納斯-李擔憂，當前的網絡正從開放自由的共享平台，逐漸演變為少數大型企業掌控海量數據的壟斷結構。生成式 AI 的發展進一步加劇了這一趨勢，若不及時探索新路徑，網絡的公共屬性將被持續削弱。<\/p>\n

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OPPO Find X9 Pro 開箱評測：今年最出色的 Android 旗艦，續航太瘋狂<\/a><\/p>\n<\/blockquote>\n

面對這場不可逆轉的技術變革，柏納斯-李呼籲業界與政策制定者共同行動。他認為，必須盡快跳出傳統廣告思維，探索基於 AI 時代的網絡價值衡量標準與新型商業模式，既保障互聯網的開放性與包容性，又能構建可持續的經濟生態，讓網絡在技術迭代中始終服務於全人類的共同利益。<\/p>\n<\/div>\n<\/article>\n<\/div>\n

阅读更多（Read More）<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

World Wide Web，萬維網發& […]<\/p>\n","protected":false},"author":1,"featured_media":151739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-151738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-localnews"],"_links":{"self":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts\/151738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=151738"}],"version-history":[{"count":0,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts\/151738\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/media\/151739"}],"wp:attachment":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=151738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=151738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=151738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}