{"id":152073,"date":"2025-11-11T18:42:23","date_gmt":"2025-11-11T10:42:23","guid":{"rendered":"https:\/\/www.gocpmall.com\/?p=152073"},"modified":"2025-11-11T18:42:23","modified_gmt":"2025-11-11T10:42:23","slug":"monsters-momentum-energy-drink-sale-surge-as-innovation-and-affordable-luxury-positioning-redefine-the-category","status":"publish","type":"post","link":"https:\/\/www.gocpmall.com\/?p=152073","title":{"rendered":"Monster\u2019s momentum: Energy drink sale surge as innovation and \u2018affordable luxury\u2019 positioning redefine the category"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.foodnavigator-asia.com\/resizer\/v2\/6UND5FPPUNOXXJSWRD2NUFXC3I.jpg?auth=13a999bd83c621670ad51f70b1d6425216e768f63cbb2600376526fcefd10281&amp;smart=true&amp;width=1100&amp;height=767\" alt=\"news image\"><br \/>Innovation, affordability and shifting perceptions fuel 16.8% year-over-year growth, as Monster broadens its appeal beyond core users and positions energy drinks as an affordable alternative to coffee&#8230;<br \/><a href=\"https:\/\/www.foodnavigator-usa.com\/Article\/2025\/11\/07\/monster-q3-growth-fueled-by-affordability-push-and-innovation\/?utm_source=RSS_Feed&amp;utm_medium=RSS&amp;utm_campaign=RSS\" class=\"button purchase\" rel=\"nofollow noopener\">&#38405;&#35835;&#26356;&#22810;&#65288;Read More&#65289;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovation, affordability and shifting perceptions fuel [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":152074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-152073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts\/152073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=152073"}],"version-history":[{"count":0,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts\/152073\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/media\/152074"}],"wp:attachment":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=152073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=152073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=152073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}