{"id":168470,"date":"2026-05-19T09:50:31","date_gmt":"2026-05-19T01:50:31","guid":{"rendered":"https:\/\/www.gocpmall.com\/?p=168470"},"modified":"2026-05-19T09:50:31","modified_gmt":"2026-05-19T01:50:31","slug":"keep-it-simple-why-functional-beverages-are-in-danger-of-overwhelming-consumers","status":"publish","type":"post","link":"https:\/\/www.gocpmall.com\/?p=168470","title":{"rendered":"Keep it simple: Why functional beverages are in danger of overwhelming consumers"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.foodnavigator-asia.com\/resizer\/v2\/7JLKXBZ2MVC35I3TKXMOQEEFIM.jpg?auth=fdc3dcb5d2dc06418b50918a09e030f7e18f5652f785a790c43d7fea785bab3a&amp;smart=true&amp;width=724&amp;height=483\" alt=\"news image\"><br \/>Functional beverages risk overwhelming consumers in a crowded market. Brands can respond by making messaging simple, clear and targeted&#8230;<br \/><a href=\"https:\/\/www.beveragedaily.com\/Article\/2026\/05\/15\/what-consumers-think-about-functional-beverages\/?utm_source=RSS_Feed&amp;utm_medium=RSS&amp;utm_campaign=RSS\" class=\"button purchase\" rel=\"nofollow noopener\">&#38405;&#35835;&#26356;&#22810;&#65288;Read More&#65289;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Functional beverages risk overwhelming consumers in a c [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":168471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-168470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts\/168470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=168470"}],"version-history":[{"count":0,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts\/168470\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/media\/168471"}],"wp:attachment":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=168470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=168470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=168470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}