{"id":168913,"date":"2026-05-23T07:43:00","date_gmt":"2026-05-22T23:43:00","guid":{"rendered":"https:\/\/www.gocpmall.com\/?p=168913"},"modified":"2026-05-23T07:43:00","modified_gmt":"2026-05-22T23:43:00","slug":"not-just-a-flavour-strategy-how-kitkat-embedded-itself-in-japanese-culture","status":"publish","type":"post","link":"https:\/\/www.gocpmall.com\/?p=168913","title":{"rendered":"Not Just a Flavour Strategy: How KitKat Embedded Itself in Japanese Culture"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.foodnavigator-asia.com\/resizer\/v2\/5ZFWZYTF4NHR7FYS33MBPKCAWM.jpg?auth=5d05a9d2615de816e981586dc4449b8062da2a31cb6660d54a1f174ee1ca63c4&amp;smart=true&amp;width=2309&amp;height=1299\" alt=\"news image\"><br \/>KitKat is one of the few foreign brands to have thoroughly cracked Japan&rsquo;s competitive chocolate market&#8230;<br \/><a href=\"https:\/\/www.foodnavigator-asia.com\/Article\/2026\/05\/19\/surely-win-nestle-kitkats-secret-to-chocolate-success-in-japan\/?utm_source=RSS_Feed&amp;utm_medium=RSS&amp;utm_campaign=RSS\" class=\"button purchase\" rel=\"nofollow noopener\">&#38405;&#35835;&#26356;&#22810;&#65288;Read More&#65289;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KitKat is one of the few foreign brands to have thoroug [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":168914,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-168913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts\/168913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=168913"}],"version-history":[{"count":0,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts\/168913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/media\/168914"}],"wp:attachment":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=168913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=168913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=168913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}