{"id":173656,"date":"2026-07-23T21:44:44","date_gmt":"2026-07-23T13:44:44","guid":{"rendered":"https:\/\/www.gocpmall.com\/?p=173656"},"modified":"2026-07-23T21:44:44","modified_gmt":"2026-07-23T13:44:44","slug":"xiaohongshu-gambled-on-a-40-day-world-cup-livestream-experiment-to-explore-the-future-of-long-form-content","status":"publish","type":"post","link":"https:\/\/www.gocpmall.com\/?p=173656","title":{"rendered":"Xiaohongshu gambled on a 40-day World Cup livestream experiment to explore the future of long-form content"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/technode.com\/wp-content\/uploads\/2026\/07\/xiaohongshu-cup1.jpg\" alt=\"news image\"><br \/>When Spain lifted the FIFA World Cup trophy on Monday, the 2026 tournament came to an end, and so did Xiaohongshu&rsquo;s first full-scale World Cup broadcasting effort. Over 39 days and 104 matches, the platform&rsquo;s coverage marked not only its debut in premium sports rights but also a major test of its ambitions in long-form[&hellip;[&hellip;<br \/><a href=\"https:\/\/technode.com\/2026\/07\/21\/xiaohongshu-gambled-on-a-40-day-world-cup-livestream-experiment-to-explore-the-future-of-long-form-content\/\" class=\"button purchase\" rel=\"nofollow noopener\">&#38405;&#35835;&#26356;&#22810;&#65288;Read More&#65289;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Spain lifted the FIFA World Cup trophy on Monday,  [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":173657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-173656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-localnews"],"_links":{"self":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts\/173656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=173656"}],"version-history":[{"count":0,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts\/173656\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/media\/173657"}],"wp:attachment":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=173656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=173656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=173656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}