{"id":175398,"date":"2026-08-15T10:43:28","date_gmt":"2026-08-15T02:43:28","guid":{"rendered":"https:\/\/www.gocpmall.com\/?p=175398"},"modified":"2026-08-15T10:43:28","modified_gmt":"2026-08-15T02:43:28","slug":"the-frozen-dessert-aisles-next-growth-driver-isnt-protein-its-discovery","status":"publish","type":"post","link":"https:\/\/www.gocpmall.com\/?p=175398","title":{"rendered":"The frozen dessert aisle\u2019s next growth driver isn\u2019t protein \u2013 it\u2019s discovery"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.foodnavigator.com\/resizer\/v2\/3XTH3OBILRFBLIIVJKJS2URA5Q.jpg?auth=5cde70c3473e9e5a3aad144584c9f8220c3c259c7a2e911c51725fa6500972e1&amp;smart=true&amp;width=2121&amp;height=1414\" alt=\"news image\"><br \/>The future of frozen treats may depend less on convincing consumers to view these desserts as a health food and more on helping them find products that fit the occasion they already have in mind&#8230;<br \/><a href=\"https:\/\/www.foodnavigator.com\/Article\/2026\/08\/14\/why-merchandising-matters-more-than-nutrition-in-frozen-treats\/?utm_source=RSS_Feed&amp;utm_medium=RSS&amp;utm_campaign=RSS\" class=\"button purchase\" rel=\"nofollow noopener\">&#38405;&#35835;&#26356;&#22810;&#65288;Read More&#65289;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The future of frozen treats may depend less on convinci [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":175399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-175398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts\/175398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=175398"}],"version-history":[{"count":0,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts\/175398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/media\/175399"}],"wp:attachment":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=175398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=175398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=175398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}