{"id":175400,"date":"2026-08-15T10:43:27","date_gmt":"2026-08-15T02:43:27","guid":{"rendered":"https:\/\/www.gocpmall.com\/?p=175400"},"modified":"2026-08-15T10:43:27","modified_gmt":"2026-08-15T02:43:27","slug":"private-label-goes-premium-as-brands-fight-to-keep-up","status":"publish","type":"post","link":"https:\/\/www.gocpmall.com\/?p=175400","title":{"rendered":"Private label goes premium as brands fight to keep up"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.foodnavigator.com\/resizer\/v2\/KUIZJQVNFRARZLBONEBPZHG7R4.jpg?auth=647bbbc3522bc7551bb14ca85813d87fdd652da941d081af48244601bb8ce4a9&amp;smart=true&amp;width=2121&amp;height=1414\" alt=\"news image\"><br \/>Private label is shedding its budget image as retailers invest in premium ingredients, innovation and branding. Discover how premium own-label products are reshaping consumer perceptions, driving growth across food and beverage categories, and challenging established brands for shopper loyalty&#8230;<br \/><a href=\"https:\/\/www.foodnavigator.com\/Article\/2026\/08\/14\/the-rise-of-premium-private-label-in-food-and-beverage\/?utm_source=RSS_Feed&amp;utm_medium=RSS&amp;utm_campaign=RSS\" class=\"button purchase\" rel=\"nofollow noopener\">&#38405;&#35835;&#26356;&#22810;&#65288;Read More&#65289;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Private label is shedding its budget image as retailers [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":175401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-175400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts\/175400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=175400"}],"version-history":[{"count":0,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts\/175400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/media\/175401"}],"wp:attachment":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=175400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=175400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=175400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}