{"id":177211,"date":"2026-09-09T22:46:05","date_gmt":"2026-09-09T14:46:05","guid":{"rendered":"https:\/\/www.gocpmall.com\/?p=177211"},"modified":"2026-09-09T22:46:05","modified_gmt":"2026-09-09T14:46:05","slug":"odd-couple-marketing-is-having-a-moment-in-beverage","status":"publish","type":"post","link":"https:\/\/www.gocpmall.com\/?p=177211","title":{"rendered":"Odd-couple marketing is having a moment in beverage"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.foodnavigator.com\/resizer\/v2\/I762FA6QPFEC5KLHKOACV67ZPE.jpg?auth=d2ee81efa40bbd89d158fb40f5c9523e7c7cb35f2425811c94a422a361a2e747&amp;smart=true&amp;width=400&amp;height=225\" alt=\"news image\"><br \/>What do soda, salons and soap have in common? A growing wave of unlikely brand partnerships like, Pepsi and Drybar or Mountain Dew and Duke Cannon, shows how odd-couple pairings are part of a new marketing playbook to reach consumers new ways&#8230;<br \/><a href=\"https:\/\/www.foodnavigator.com\/Article\/2026\/09\/08\/from-pepsi-to-mountain-dew-the-rise-of-unlikely-brand-partnerships\/?utm_source=RSS_Feed&amp;utm_medium=RSS&amp;utm_campaign=RSS\" class=\"button purchase\" rel=\"nofollow noopener\">&#38405;&#35835;&#26356;&#22810;&#65288;Read More&#65289;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do soda, salons and soap have in common? A growing [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":177212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-177211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts\/177211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=177211"}],"version-history":[{"count":0,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts\/177211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/media\/177212"}],"wp:attachment":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=177211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=177211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=177211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}