{"id":5784,"date":"2022-04-20T19:57:20","date_gmt":"2022-04-20T11:57:20","guid":{"rendered":"http:\/\/www.gocpmall.com\/?p=5784"},"modified":"2022-04-20T19:57:20","modified_gmt":"2022-04-20T11:57:20","slug":"%e6%8a%98%e6%89%a3%e8%bf%9c%e9%ab%98%e4%ba%8eintel-amd%e6%8e%a8%e9%94%90%e9%be%99%e3%80%81%e9%9c%84%e9%be%99%e9%94%80%e5%94%ae%e8%bf%94%e7%82%b9%e6%8a%a2oem%e4%bb%bd%e9%a2%9d","status":"publish","type":"post","link":"https:\/\/www.gocpmall.com\/?p=5784","title":{"rendered":"\u6298\u6263\u8fdc\u9ad8\u4e8eIntel AMD\u63a8\u9510\u9f99\u3001\u9704\u9f99\u9500\u552e\u8fd4\u70b9\u62a2OEM\u4efd\u989d"},"content":{"rendered":"

\"news
摘要： 昨天我们报道过AMD推出了一项全新的营销计划，那就是要给合作伙伴提供奖励，这个策略其实不新鲜了，就是Intel之前也用过的返点回扣，只不过AMD不会提独家垄断要求。根据之前的说法，包括戴尔、HPE、联想在内的OEM合作伙伴，他们推出的基于锐龙的PC、基于霄龙的服务器产品销售出去之后将会获得AMD的回扣奖励，而且销售的高端AMD处理器越多，奖励也越高。 访问： 阿里云 2022“上云采购季 ” 百款云产品最低0.26折起 访问购买页面: AMD旗舰店 除了销售返点之外，AMD还多了一些服务，那就是给厂商的销售代表培训，让他们更好地推销锐龙及霄龙产品。 AMD为何要这么做？ 过去几年中玩家不是喊着AMD Yes大幅提升AMD份额了吗？确实如此，然而线上的份额对CPU来说只是少数，不论锐龙还是霄龙处理器，OEM市场市场都是大头。 这就好比是国内的智能 手机 市场，电商渠道很热闹，厂商动不动就说自己夺得了某价位的双冠，然而线下渠道的销量才是决定性的。 对OEM渠道来说，AMD就不能只靠性价比来说话了，想让厂商大量采购就得付出真金白银， 所以AMD的返点政策非常激进，德国computerbase网站称AMD的批量折扣远高于Intel。 当然具体优惠多少没有公布，但是这样的折扣肯定能打动不少OEM厂商及渠道伙伴。
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