{"id":61960,"date":"2023-10-26T05:45:16","date_gmt":"2023-10-25T21:45:16","guid":{"rendered":"http:\/\/www.gocpmall.com\/?p=61960"},"modified":"2023-10-26T05:45:16","modified_gmt":"2023-10-25T21:45:16","slug":"%e5%8f%8c11%e5%8f%91%e5%8a%9b%e5%93%81%e8%b4%a8%e6%b6%88%e8%b4%b9-%e5%94%af%e5%93%81%e4%bc%9a%e5%ae%a3%e5%b8%83%e4%b8%8e%e4%b8%ad%e5%9b%bd%e4%b8%ad%e6%a3%80%e6%88%98%e7%95%a5%e5%90%88%e4%bd%9c-_","status":"publish","type":"post","link":"https:\/\/www.gocpmall.com\/?p=61960","title":{"rendered":"\u53cc11\u53d1\u529b\u54c1\u8d28\u6d88\u8d39 \u552f\u54c1\u4f1a\u5ba3\u5e03\u4e0e\u4e2d\u56fd\u4e2d\u68c0\u6218\u7565\u5408\u4f5c _ \u4e1c\u65b9\u8d22\u5bcc\u7f51"},"content":{"rendered":"

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今年“双11”， 唯品会 发力点是“品质消费”。10月20日，特卖电商 唯品会 宣布与中国中检达成战略合作，双方将围绕商品质量检验认证、企业社会责任等多方面深化合作，打造一个数字化、标准化、可复制的消费品质量保障体系。 唯品会 CEO助理刘露讯在会上表示:“此次与中国中检深化合作，即希望能借助中国中检在质量检验检测等方面的专业能力，为唯品会的质控体系提供有益补充。从消费者角度出发，相当于唯品会在供应链链路保障之外，额外为商品品质增加了一道保障，可以增强消费者在选购商品时的信任感。” 事实上，作为特卖平台，如何与消费者打造更信任的关系，一直是唯品会建设重点。在此之前，唯品会已经通过自建鉴定中心、与品牌方直接合作等动作。 从2023年第二季度的财报来看，唯品会在2023年第二季度拥有4570万活跃用户。其中，2021年全年，唯品会核心SVIP用户的交易额占据了总交易额的36%，2022年该比例提升至41%。此次，唯品会管理层在会上透露，截至6月底，唯品会的SVIP670万人，贡献了线上销售的44%。 忠实且活跃的消费者让2023年二季度唯品会的总净收入同比增长13.6%，从上一季度的245亿人民币增加到279亿元人民币，延续了连续43个季度盈利的纪录。 此次，从刘露讯的分享来看，唯品会高价值商品相关业务在近两年增长亮眼。据了解，今年上半年，唯品会平台高价值商品销售额同比增长31%，第二季度销售额同比增长高达45%以上。 （文章来源：北京商报）
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今年“双11”， &#2180 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-61960","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts\/61960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=61960"}],"version-history":[{"count":0,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts\/61960\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=61960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=61960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=61960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}