{"id":63691,"date":"2023-11-12T15:08:28","date_gmt":"2023-11-12T07:08:28","guid":{"rendered":"http:\/\/www.gocpmall.com\/?p=63691"},"modified":"2023-11-12T15:08:28","modified_gmt":"2023-11-12T07:08:28","slug":"%e6%b7%98%e5%a4%a9%e9%9b%86%e5%9b%a2ceo%e6%88%b4%e7%8f%8a%ef%bc%9a8%e4%ba%bf%ef%bc%81%e5%a4%a9%e7%8c%ab%e5%8f%8c11%e7%94%a8%e6%88%b7%e8%a7%84%e6%a8%a1%e5%88%9b%e7%ba%aa%e5%bd%95-_-%e4%b8%9c%e6%96%b9","status":"publish","type":"post","link":"https:\/\/www.gocpmall.com\/?p=63691","title":{"rendered":"\u6dd8\u5929\u96c6\u56e2CEO\u6234\u73ca\uff1a8\u4ebf\uff01\u5929\u732b\u53cc11\u7528\u6237\u89c4\u6a21\u521b\u7eaa\u5f55 _ \u4e1c\u65b9\u8d22\u5bcc\u7f51"},"content":{"rendered":"

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【大河财立方记者陈薇】 11月11日晚间，淘天集团CEO戴珊介绍，今年天猫双11用户规模创历史峰值，累计访问用户数超过8亿；价格力效果明显，三线以下市场用户，比去年多下了1.4亿笔订单。 今年双11，各平台均主打低价策略。淘宝天猫主张“好货好价”“低价而不廉价”，强调低价要以品质为前提，在每一条价格带都为用户提供最好的价格。平台首次大规模推出“官方立减”和全周期的“天天低价”活动，集合8000万款全年低价热销商品，预计双11全周期为用户节省超过950亿元。 淘宝天猫主张的价格力，不是让商家陷入恶性消耗，而是要通过好价换取更大的生意规模。价格力在天猫双11显著驱动了商家的生意增长，截至11月11日零点，新增的两个价格力货盘，“官方立减”商品订单量超2.1亿，“天天低价”商品订单量近9000万。 在戴珊看来，三线以下市场新增1.4亿笔订单，是价格力心智长期积累的结果。双11之前，淘天集团从供给、流量、机制、生态入手，已经建立了系统化的低价能力，通过“好价好货—用户增长—销量增长—生意规模增长”的正向循环，实现商家获利、消费者得实惠。 国货品牌和中小商家在今年天猫双11也迎来新增长。据戴珊介绍，今年天猫双11，超过240个国货品牌成交额破亿，表现出了极强的爆发力；此外，有超过200万中小商家成交额同比增长超过100%，在骑行、滑雪、轻养生等赛道跑出了一大批“黑马”，体现了消费市场的多样性和蓬勃活力。 戴珊表示，今年天猫双11的成功印证了消费复苏的良好势头，反映出国内市场长期繁荣的趋势。淘天集团将更加坚定地站在 老百姓 的角度，和广大商家一起，做深做透中国市场。 （文章来源：大河财立方）
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