{"id":64117,"date":"2023-11-17T01:44:13","date_gmt":"2023-11-16T17:44:13","guid":{"rendered":"http:\/\/www.gocpmall.com\/?p=64117"},"modified":"2023-11-17T01:44:13","modified_gmt":"2023-11-16T17:44:13","slug":"%e5%8f%8c11%e7%a0%b4%e5%b3%b0%e5%a2%9e%e9%95%bf-%e5%bf%ab%e6%89%8b%e7%94%b5%e5%95%86%e5%a4%9a%e5%93%81%e7%b1%bb%e6%88%90%e4%ba%a4%e5%90%8c%e6%af%94%e5%a4%a7%e5%a2%9e-_-%e4%b8%9c","status":"publish","type":"post","link":"https:\/\/www.gocpmall.com\/?p=64117","title":{"rendered":"\u201c\u53cc11\u201d\u7834\u5cf0\u589e\u957f \u5feb\u624b\u7535\u5546\u591a\u54c1\u7c7b\u6210\u4ea4\u540c\u6bd4\u5927\u589e _ \u4e1c\u65b9\u8d22\u5bcc\u7f51"},"content":{"rendered":"

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随着双十一电商大促收官，记者从快手获悉，今年大促期间双快手电商多品类实现同比增长。 其中，生鲜酒水行业品牌自播GMV同比增长超101%，酒水商品成交GMV同比增长超128%，生鲜商品成交GMV同比增长超51%，肉禽商品成交GMV同比增长71%，蔬菜成交GMV同比增长超75%，水饺成交GMV同比增长超10倍，贝类GMV同比增长超10倍。 家电板块方面，行业品牌GMV同比去年同期增长624%，快手商城GMV较大促前增长12倍，泛货架场景GMV同比增长340%，搜索GMV同比增长559%，短视频涨粉数同比增长189%。 从买家纬度看，消电家居行业新买家数同比增长55%，行业支付单均价同比增长96%，其中，品牌货主贡献超20%新买家。 从品牌纬度看，品牌自播GMV同比增长95%，品牌新会员数量较618期间提升64%，iQOO、创维、追觅、联想会员贡献超70%的单品牌GMV。 从品类纬度看，3C数码赛道，手机产品GMV同比增长450%，笔记本电脑GMV同比增长83%，电子 教育 产品GMV同比增长155%，摄影摄像产品GMV同比增长614%。 （文章来源：上海 证券 报·中国 证券 网）
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随着双十一电&#21830 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-64117","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts\/64117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=64117"}],"version-history":[{"count":0,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts\/64117\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=64117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=64117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=64117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}