{"id":90975,"date":"2024-07-27T03:42:03","date_gmt":"2024-07-26T19:42:03","guid":{"rendered":"http:\/\/www.gocpmall.com\/?p=90975"},"modified":"2024-07-27T03:42:03","modified_gmt":"2024-07-26T19:42:03","slug":"douyin-shifts-e-commerce-focus-back-to-gmv-growth-after-costly-low-price-strategy-report","status":"publish","type":"post","link":"https:\/\/www.gocpmall.com\/?p=90975","title":{"rendered":"Douyin shifts e-commerce focus back to GMV growth after costly low-price strategy: report"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/technode.com\/wp-content\/uploads\/2023\/08\/ca9efae1a1c14c45b46492c31977caed.png\" alt=\"news image\"><br \/>Douyin, TikTok&rsquo;s Chinese sibling, has recently shifted its e-commerce strategy to re-prioritize GMV growth over price competitiveness in an attempt to return to the GMV growth rate of over 50% it enjoyed last year. The move has been triggered by its previous low-price approach hurting sales growth&#8230;<br \/><a href=\"https:\/\/technode.com\/2024\/07\/24\/douyin-shifts-e-commerce-focus-back-to-gmv-growth-after-costly-low-price-strategy-report\/\" class=\"button purchase\" rel=\"nofollow noopener\">&#38405;&#35835;&#26356;&#22810;&#65288;Read More&#65289;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Douyin, TikTok&rsquo;s Chinese sibling, has recently sh [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":90976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-90975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-localnews"],"_links":{"self":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts\/90975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=90975"}],"version-history":[{"count":0,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/posts\/90975\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=\/wp\/v2\/media\/90976"}],"wp:attachment":[{"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=90975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=90975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gocpmall.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=90975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}