China Daily) While the global IP market entered an explosive phase last year, the public experienced a fundamental shift in consumer perception, especially for China-themed IPs, which is no longer a…
China Daily) While the global IP market entered an explosive phase last year, the public experienced a fundamental shift in consumer perception, especially for China-themed IPs, which is no longer a mere phenomenon among niche communities, but also an increasingly recognized consumer magnet.  Paying for Chinese IP and the emotional value evoked by related products has become a common selling point among consumers.  …
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