Zespri’s landmark EU health claim approval for green kiwifruit marks the first authorized health claim for a fresh fruit, following more than 15 years of research and a positive EFSA scientific opinion on its ability to contribute to normal bowel function by increasing stool frequency. Bregt Raus of Altius and Luca Bucchini of Hylobates Consulting highlighted the challenges of securing whole-food health claims in Europe…
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